Brand Search

Souqora · 2026-10-22 → 2026-10-28

What happened

CTR is stable: 8.0% to 8.0%.

low

Definition	Current	Previous	Change
Advertising spend	AED 274	AED 274	0.0%
Impressions	19,600	19,600	0.0%
Clicks	1,568	1,568	0.0%
CTR	8.0%	8.0%	0.0%
CPM	AED 14.00	AED 14.00	0.0%
CPC	AED 0.18	AED 0.18	0.0%
Leads	91	91	0.0%
Click-to-lead rate	5.8%	5.8%	0.0%
CPL	AED 3.02	AED 3.02	0.0%
Qualified lead rate	100.0%	100.0%	0.0%
Cost per qualified lead	AED 3.02	AED 3.02	0.0%
Appointments	91	91	0.0%
Sales	91	91	0.0%
Revenue	AED 16,380	AED 16,380	0.0%
ROAS	59.69x	59.69x	0.0%

Calculated · These relationships explain the arithmetic of the change. They do not prove a single cause. Reach was not summed.

Confirm the attribution window did not change between the two periods.
Confirm the conversion event still matches the CRM or store record.
Ad data does not show how fast the team contacted the leads.
Placement and audience breakdowns are not in this extract, so they were not judged.
Frequency is an impression-weighted daily average, not proof of creative exhaustion.

Keep spend steady, or run a capped test with a stop date. Do not assume extra budget produces the same cost.

Low · Medium · Hold, then judge a small test

How to measure success: Compare the next 14 days with the 14 days before the change. Use the same attribution and the same campaign.