Optimization Actions

A change after an edit is not proof that the edit caused it.

CriticalSuggestedAurora Derma Clinic · Laser Consultation

Lead events fell from 56 to 0 while clicks were still 539. CPL is not interpretable until measurement is checked.

Clicks were still recorded and leads were not. Fix measurement before changing audience, bid, or creative.

Pause budget increases. Compare ad-platform leads with the CRM for the same days, then repair the event or upload.

Cost per appointment · high · 2026-10-29

mediumMonitoringAurora Derma Clinic · Acne Consultation Search

Search terms included unrelated treatments.

Demo change log. The before-and-after view must not be read as proof of cause.

Added negative keywords and kept the bid strategy unchanged.

CPL · low · 2026-10-29

Before and after: AED 7.75 → AED 7.75 (0.0%). A change after an edit is not proof that the edit caused it.

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Select one client. This view uses a single workspace so research and lead data are not mixed.

2026-10-13 · negative_keywords · Demo record: unrelated treatment terms were excluded.