Demo Data — Not Real Campaign Results
Souqora · 2026-10-22 → 2026-10-28
The selected cost moved from AED 45.00 to AED 90.00 (+100.0%).
supported · 1
The click-to-lead rate moved from 3.3% to 1.7%. The same clicks produced fewer leads, which points to the page, the offer, the form, or the lead event.
| Definition | Current | Previous | Change |
|---|---|---|---|
| Advertising spend | AED 2,520 | AED 2,520 | 0.0% |
| Impressions | 140,000 | 140,000 | 0.0% |
| Clicks | 1,680 | 1,680 | 0.0% |
| CTR | 1.2% | 1.2% | 0.0% |
| CPM | AED 18.00 | AED 18.00 | 0.0% |
| CPC | AED 1.50 | AED 1.50 | 0.0% |
| Leads | 28 | 56 | -50.0% |
| Click-to-lead rate | 1.7% | 3.3% | -50.0% |
| CPL | AED 90.00 | AED 45.00 | +100.0% |
| Qualified lead rate | 100.0% | 100.0% | 0.0% |
| Cost per qualified lead | AED 90.00 | AED 45.00 | +100.0% |
| Appointments | 28 | 56 | -50.0% |
| Sales | 28 | 56 | -50.0% |
| Revenue | AED 6,160 | AED 12,320 | -50.0% |
| ROAS | 2.44x | 4.89x | -50.0% |
Calculated · These relationships explain the arithmetic of the change. They do not prove a single cause. Reach was not summed.
Check that the advertised offer is visible, the form works on mobile, and the lead event still fires.
High · Medium · Cost should fall
How to measure success: Compare the next 14 days with the 14 days before the change. Use the same attribution and the same campaign.