Demo Data — Not Real Campaign Results
Aurora Derma Clinic · 2026-10-22 → 2026-10-28
CTR moved from 1.2% to 0.7% (-45.4%).
supported · 0.8
CTR fell while another signal also moved (CPC and/or frequency). Frequency by itself is not treated as fatigue.
| Definition | Current | Previous | Change |
|---|---|---|---|
| Advertising spend | AED 2,079 | AED 2,016 | +3.1% |
| Impressions | 63,000 | 63,000 | 0.0% |
| Clicks | 413 | 756 | -45.4% |
| CTR | 0.7% | 1.2% | -45.4% |
| CPM | AED 33.00 | AED 32.00 | +3.1% |
| CPC | AED 5.03 | AED 2.67 | +88.8% |
| Leads | 35 | 70 | -50.0% |
| Click-to-lead rate | 8.5% | 9.3% | -8.5% |
| CPL | AED 59.40 | AED 28.80 | +106.3% |
| Qualified lead rate | 60.0% | 60.0% | 0.0% |
| Cost per qualified lead | AED 99.00 | AED 48.00 | +106.3% |
| Appointments | 7 | 21 | -66.7% |
| Sales | 0 | 7 | -100.0% |
| Revenue | AED 0.00 | AED 6,300 | -100.0% |
| ROAS | 0.00x | 3.13x | -100.0% |
Calculated · These relationships explain the arithmetic of the change. They do not prove a single cause. Reach was not summed.
Test one new hook against the current ad. Keep the audience and landing page stable so the test can be read.
High · Medium · The rate or return should rise
How to measure success: Compare the next 7 days with the 7 days before the change. Use the same attribution and the same campaign.