Advertising spend
AED 17,361
+0.4% · Calculated
Demo Data — Not Real Campaign Results
Only findings that clear the spend, lead, and change thresholds are listed.
Advertising spend
AED 17,361
+0.4% · Calculated
Impressions
886,200
0.0% · Calculated
Clicks
9,289
-3.6% · Calculated
CTR
1.0%
-3.6% · Calculated
CPC
AED 1.87
+4.1% · Calculated
CPM
AED 19.59
+0.4% · Calculated
Leads
427
-21.8% · Calculated
Qualified leads
287
-25.5% · Calculated
CPL
AED 40.66
+28.3% · Calculated
Cost per qualified lead
AED 60.49
+34.6% · Calculated
Appointments
189
-25.0% · Calculated
Cost per appointment
AED 91.86
+33.8% · Calculated
Sales
133
-20.8% · Calculated
Revenue
AED 237,790
-5.0% · Calculated
ROAS
13.70x
-5.3% · Calculated
CAC
AED 131
+26.8% · Calculated
Reach is not added across days, campaigns, or platforms. A total would not mean unique people. Cross-platform revenue is the sum of source-reported revenue and may count the same sale more than once.
Aurora Derma Clinic — Laser Consultation: clicks continued, but lead events dropped to a level that makes CPL unreliable.
Aurora Derma Clinic — HydraFacial Leads: CPL increased beyond the threshold while there is enough volume to compare.
Palmline Properties — Downtown Buyer Leads: lead volume is present, but the qualified lead rate declined.
Souqora — Catalog Sales: CPL increased beyond the threshold while there is enough volume to compare.
Souqora — Prospecting Video: spend is material and almost no leads were recorded. Confirm tracking before treating this as audience waste.
Aurora Derma Clinic — HydraFacial Leads: CTR declined together with another delivery signal. Frequency alone was not used.
| Client | Advertising spend | CPL | Cost per qualified lead | Tracking |
|---|---|---|---|---|
| Aurora Derma Clinicdemo | AED 7,027 | AED 55.77 | AED 91.25 | Critical |
| Palmline Propertiesdemo | AED 5,020 | AED 27.58 | AED 55.17 | Unknown |
| Souqorademo | AED 5,314 | AED 44.66 | AED 44.66 | Warning |
Souqora — Brand Search: qualified acquisition cost is stable and tracking is healthy. A capped budget test is reasonable.
Palmline Properties — Buyer Intent Search: qualified acquisition cost is stable and tracking is healthy. A capped budget test is reasonable.
Aurora Derma Clinic — Acne Consultation Search: qualified acquisition cost is stable and tracking is healthy. A capped budget test is reasonable.
Palmline Properties — Off-plan Awareness: spend is material and almost no leads were recorded. Confirm tracking before treating this as audience waste.
Aurora Derma Clinic — Clinic Brand Reach: spend is material and almost no leads were recorded. Confirm tracking before treating this as audience waste.
Aurora Derma Clinic — Clinic Brand Reach: spend is material and almost no leads were recorded. Confirm tracking before treating this as audience waste.
Palmline Properties — Off-plan Awareness: spend is material and almost no leads were recorded. Confirm tracking before treating this as audience waste.
Aurora Derma Clinic — Acne Consultation Search: qualified acquisition cost is stable and tracking is healthy. A capped budget test is reasonable.
Palmline Properties — Buyer Intent Search: qualified acquisition cost is stable and tracking is healthy. A capped budget test is reasonable.
Souqora — Brand Search: qualified acquisition cost is stable and tracking is healthy. A capped budget test is reasonable.
Aurora Derma Clinic — HydraFacial Leads: CTR declined together with another delivery signal. Frequency alone was not used.
Souqora — Prospecting Video: spend is material and almost no leads were recorded. Confirm tracking before treating this as audience waste.
Souqora — Catalog Sales: CPL increased beyond the threshold while there is enough volume to compare.
Palmline Properties — Downtown Buyer Leads: lead volume is present, but the qualified lead rate declined.
Aurora Derma Clinic — HydraFacial Leads: CPL increased beyond the threshold while there is enough volume to compare.
Aurora Derma Clinic — Laser Consultation: clicks continued, but lead events dropped to a level that makes CPL unreliable.