Loading workspace…

Demo Data — Not Real Campaign Results

Overview

Only findings that clear the spend, lead, and change thresholds are listed.

Source: demo · Demo
Period: 2026-10-22 → 2026-10-28
Last update: 2026-10-29 11:15
Attribution: 7-day click (demo label) · Google Ads conversion time (demo label)

Advertising spend

AED 5,020

0.0% · Calculated

Impressions

221,200

0.0% · Calculated

Clicks

2,464

0.0% · Calculated

CTR

1.1%

0.0% · Calculated

CPC

AED 2.04

0.0% · Calculated

CPM

AED 22.70

0.0% · Calculated

Leads

182

0.0% · Calculated

Qualified leads

-18.8% · Calculated

CPL

AED 27.58

0.0% · Calculated

Cost per qualified lead

AED 55.17

+23.1% · Calculated

Appointments

-16.7% · Calculated

Cost per appointment

AED 143

+20.0% · Calculated

Sales

0.0% · Calculated

Revenue

AED 210,000

0.0% · Calculated

ROAS

41.83x

0.0% · Calculated

CAC

AED 717

0.0% · Calculated

Reach is not added across days, campaigns, or platforms. A total would not mean unique people. Cross-platform revenue is the sum of source-reported revenue and may count the same sale more than once.

Today's Marketing Priorities

high

Palmline Properties — Downtown Buyer Leads: lead volume is present, but the qualified lead rate declined.

Analyze why performance changed

medium

Palmline Properties — Off-plan Awareness: spend is material and almost no leads were recorded. Confirm tracking before treating this as audience waste.

Analyze why performance changed

low

Palmline Properties — Buyer Intent Search: qualified acquisition cost is stable and tracking is healthy. A capped budget test is reasonable.

Analyze why performance changed

Client status

Client	Advertising spend	CPL	Cost per qualified lead	Tracking
Palmline Propertiesdemo	AED 5,020	AED 27.58	AED 55.17	Unknown

Alerts

low

Palmline Properties — Buyer Intent Search: qualified acquisition cost is stable and tracking is healthy. A capped budget test is reasonable.

Open

medium

Palmline Properties — Off-plan Awareness: spend is material and almost no leads were recorded. Confirm tracking before treating this as audience waste.

Open

high

Palmline Properties — Downtown Buyer Leads: lead volume is present, but the qualified lead rate declined.

Open

Metric definitions

Advertising spend: Amount reported by the source for delivery, converted into the display currency. Agency fees are included only when the file contains them.
Impressions: Times an ad was shown, as counted by each source. Platforms do not share one impression definition.
Reach: People who saw the ad, as reported for one entity and one day. It is not added across rows.
Clicks: Clicks reported by the source. Link clicks are stored separately when the file or API provides them.
CTR: Clicks divided by impressions, using the stored click field.
CPC: Spend divided by clicks.
CPM: Spend divided by impressions, multiplied by 1,000.
Leads: Lead events from the mapped source. This is not automatically a qualified enquiry.
Qualified leads: Leads marked qualified in the imported lead file or CRM aggregate. Platform forms do not decide this unless that mapping exists.
CPL: Spend divided by leads. Blank when there are no leads.
Cost per qualified lead: Spend divided by qualified leads. Blank when qualified leads are missing or zero.
Appointments: Booked appointments from the lead or sales import, not a platform conversion unless mapped.
Cost per appointment: Spend divided by appointments.
Sales